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Depending on what your audio-visual sales concept is, you may or
may not use the information in this chapter. But many of the best
audio-visual concepts do involve video recording, even if it's just a
quick product demonstration or a testimonial clip tucked into the
midsection of your sales page. So even if you don't think you'll use
this information with your current page, it's not a bad idea to
quickly browse this information anyway. If nothing else, you may
get a few good ideas for a more elaborate direct sales site in the

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