SUMMARY. Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You By John Hall
· What’s in it for me? Unlock your inner marketing guru by learning the secrets of today’s top brands.
· Traditional Me Marketing has given over to the new strategies of You Marketing, which are based on trust and value.
· You can stay relevant to the concerns of your customers by using content triggers and a knowledge bank.
· Help form a trusting bond with clients by presenting a likeable and transparent brand.
· To stay relevant, helpful and trustworthy, be consistent with your content and take advantage of networking opportunities.
· To stand out and connect with customers, give your brand a strong purpose and allow all employees to share the company message.
· Final summary