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SUMMARY. Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter to You By John Hall


·         What’s in it for me? Unlock your inner marketing guru by learning the secrets of today’s top brands.

·         Traditional Me Marketing has given over to the new strategies of You Marketing, which are based on trust and value.

·         You can stay relevant to the concerns of your customers by using content triggers and a knowledge bank.

·         Help form a trusting bond with clients by presenting a likeable and transparent brand.

·         To stay relevant, helpful and trustworthy, be consistent with your content and take advantage of networking opportunities.

·         To stand out and connect with customers, give your brand a strong purpose and allow all employees to share the company message.

·         Final summary

You will get a PDF (44MB) file

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