THAT WAS A GREAT STORY: Five lessons to tell memorable stories so your business can get more business

What does it take for people to remember our stories?

"That was a great story!" are words we all want to hear.

It feels good when our kids enjoy a bedtime story, but there's an extra validation about our skills when a client is hooked.

We've all been told that stories are important, that it's part of our DNA, that authentic messages win the room... but what does that mean when you're staring at a blank slide deck on your screen?

What stories do we tell? Will we be taken seriously? Does storytelling work on video calls?

A/E/C professionals struggle with the practical application of storytelling. 

Most people are capable of telling a story, but most stories are forgettable.

Professional storytelling is an art that can’t be mastered in five easy lessons, but the telling of the story can be improved by appreciating the elements that make a story good for telling and by applying some of the techniques and devices employed by the professional storyteller.

The spoken word is more vivid than the written word, so we humans return to storytelling as a means of conveying ideas and ideals of lasting value.

The five lessons of this book will equip you to communicate like a professional storyteller.

Win the room and earn more business for your business!