The Real Reason People Quit

Organisations think people leave for better pay or promotion, but the truth runs deeper. They leave because of frustration, poor management, unclear communication, and cultures that fail to support growth and respect.

In this practical and insightful book, David Rollason exposes the hidden causes of employee turnover and explains how leaders can fix them. Each chapter explores the real drivers behind disengagement, from broken trust and weak leadership to the silence that stops progress.

Written in clear, direct language for managers, executives, and business owners, The Real Reason People Quit offers a roadmap to building workplaces people want to stay in. It replaces buzzwords with logic, replaces assumptions with facts, and shows how strong culture, fairness, and clarity create lasting commitment.

Edition: 2.0 - October 2025

Preface

Most people don’t need more information. They need clarity.

That’s what this series is about, Apply Focus. Each book is short enough to read in half an hour, yet deep enough to leave something that sticks: a sharper insight, a better question, or a practical next step you can actually use.

I’ve spent years helping people and organisations untangle complexity, in business, technology, leadership, and life. The pattern is always the same: when we focus on what truly matters, everything else falls into place. When we don’t, even simple things become chaos.

These books are written to make that clarity easier to find. No filler. No jargon. No motivational nonsense. Just straight, honest thinking, distilled down to what works.

Every title stands on its own, but they all share a single intent: to help you think logically, act deliberately, and make progress without the usual noise.

So wherever you start, whether it’s culture, health, AI, or getting fit over fifty, you’ll find the same approach: clear thinking, practical action, and zero fluff.

Apply Focus and see what happens.

David Rollason

Founder, Apply Focus