Effective sales page

This is the first headline the visitor reads, located at the very top of the
sales page. It doesn’t need to be huge in size or long in length. What it
does need to do, though, is grab the attention of the specific prospects
you’re going after. So, you’d write it one way if your main prospects are
teenagers, for example, but write it in a completely different way if your
main prospects are senior citizens.