Social Media That Converts

A practical workshop for beauty, aesthetics and service-based business owners who want to turn social media attention into genuine enquiries and paying clients.

I’ll share the simple strategy I used to grow my account organically from no audience or social media experience, build trust with my ideal clients and create a real local client base.

Inside the workshop, you’ll learn:

• How to identify and speak directly to your ideal client
• What to post when you’re struggling for ideas
• How to create content that educates, connects, proves and sells
• The basics of better Reels, including hooks, B-roll and retention
• How to use Trial Reels to reach non-followers
• How Stories build relationships—and how to sell through them naturally
• How to improve your profile, bio and Highlights
• How to increase your local visibility
• What to do immediately after posting
• How to turn comments, replies and messages into conversations
• How to organise enquiries and follow up before leads go cold
• How to use AI without losing your personality
• Why consistency matters more than perfection

This isn’t about becoming an influencer or obsessing over algorithms. It’s about creating purposeful content that helps the right people discover you, trust you and feel confident enough to book.

Attention → Trust → Conversation → Conversion

Your purchase includes the recorded workshop, lifetime access and the accompanying Action Workbook, so you can put everything into practice at your own pace.

Views are nice. Followers are nice. Clients are the goal.