Hi, I’m Sophie James an advanced facialist, business owner and the founder of SophieJames.Skin and SophieJames.Social.

I retrained last year and changed career in my 40s, launching my skin business with no audience, no clients and no previous social media experience. By consistently showing up, sharing my knowledge and building genuine relationships online, I used Instagram to create a thriving local client base, an engaged community and exciting brand opportunities.

I don’t teach people how to become content creators or chase viral views. I teach beauty and service-based business owners how to use social media to get seen, build trust, start conversations and turn followers into paying clients.

Because views are nice. Followers are nice. But clients are the goal.