The Alchemy of Screen Acting: Building a Sustainable Career in 21 Steps
The Alchemy of Screen Acting:
Building a Sustainable Career in 21 Steps.
Every screen career starts with a Catch-22. Casting directors want proof you can already work professionally. You can't get that proof until someone hires you. Talent alone won't break the deadlock. A strategy will.
Written from a screen director's POV, this book shows you how casting decisions are actually made and how to become the obvious choice.
Andrew Higgs has spent nearly forty years directing British television drama, including Brookside and The Bill. He has cast, directed, or trained over a thousand actors. Those he has taught include Hayley Atwell, Lily James, and Jodie Whittaker, before they became household names. This is the book he wishes had existed for all actors when they started out.
The 21 Steps work in sequence across three phases.
- Product Identification: understanding what you're actually selling and why the industry wants it or doesn't.
- Product Packaging: turning that into professional materials casting directors will trust.
- Product Placement: getting your work in front of the people who make the hiring decisions.
The craft, the camera technique, how casting works, and the business of getting hired are treated as one coherent problem rather than four separate skills. Built for how the industry runs now: self-tapes, thousands of applicants per role, decisions made in minutes.
Written for actors who have done the training but haven't broken through. Drama school graduates whose showcase didn't land an agent. Stage actors adding screen to their careers. Late entrants arriving from another profession. Working actors whose momentum has stalled.
344 pages. First Edition, 2026.