HOW THE BIG BRANDS DID IT - The Power Of Outstanding Brand Positioning
By
Nyiko Baloyi
**Includes a step-by-step guide to building your own Outstanding Brand Positioning**
In today’s market, a brand does not stand a chance if it is not positioned in an outstanding way. The main aim of this book is to help you earn your business a spot on the list of those who make it in this digital revolution - which I am almost certain will last longer than any other we have ever seen before. The good news is that there is a simple system that may be applied by all kinds of businesses, of all sizes, and in any industry. I share this system with the reader in my book titled HOW THE BIG BRANDS DID IT - The Power Of Outstanding Brand Positioning.
In this book, I reference some well-known brands and how they have managed to rise above their competition and how they have separated themselves from the rest - using their brand positioning. I also make reference to some brands that have gotten their brand positioning wrong and how damaging this is to their business.
In today’s market, a brand does not stand a chance if it is not positioned in an outstanding way. The main aim of this book is to help you earn your business a spot on the list of those who make it in this digital revolution - which I am almost certain will last longer than any other we have ever seen before. The good news is that there is a simple system that may be applied by all kinds of businesses, of all sizes, and in any industry. I share this system with the reader in my book titled HOW THE BIG BRANDS DID IT - The Power Of Outstanding Brand Positioning.
In this book, I reference some well-known brands and how they have managed to rise above their competition and how they have separated themselves from the rest - using their brand positioning. I also make reference to some brands that have gotten their brand positioning wrong and how damaging this is to their business.
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