HOW THE BIG BRANDS DID IT - The Power Of Outstanding Brand Positioning
**Includes a step-by-step guide to building your own Outstanding Brand Positioning**
The overflow of information has made consumers quick to shut out many attempts by brands to reach them. The large flow of content thrown at consumers on the internet and social media on a daily basis has caused them to develop a very short attention span.
This means that occupying a sizeable space in the mind of your target customers is a near impossible task. This is especially true for the smaller businesses who find themselves overwhelmed by the fast pace of the internet and the larger companies who are too big to transform or innovate fast enough.
In today’s market, a brand does not stand a chance if it is not positioned in an outstanding way. The main aim of this book is to help you earn your business a spot in the list of those who make it in this digital revolution - which I am almost certain will last longer than any other we have ever seen before. The good news is that there is a simple system which may be applied by all kinds of businesses, of all sizes, and in any industry. Notice I said simple, not easy. I share this system with the reader in my book titled HOW THE BIG BRANDS DID IT - The Power Of Outstanding Brand Positioning.
In this book, I make reference to some well known brands and how they have managed to rise above their competition, and how they have separated themselves from the rest - using their brand positioning. I also make reference to some brands that have gotten their brand positioning wrong and how damaging this is to their business.