ICP Workbook

The shortest distance between two points is a straight line and the fact is, you need to know, with some manner of precision, who it is you want to do business with. You need to know who it is you say you want to provide services to.

You need to know where they are and what they need.

This pdf-fillable workbook is a guide to help you identify your ideal target client as you build your business. 

It includes exercises to identify the who, what, where and why.