Branding & Marketing Planner Template (20-Page Printable PDF) — Strategy, Budgets, SWOT & Monthly Goals

1) Overview

Build a clear brand and a consistent marketing engine with this printable 20-page planner. Capture your business and brand foundations, plan weekly and monthly strategy goals, track milestones, set realistic budgets, map traditional and digital channels, run SWOT reviews for you and competitors, lay out a monthly content calendar, and close the year with a simple finance review and reflections for the next cycle.

2) Who This Is For

Entrepreneurs, small-business owners, startups, solo marketers, brand designers, agencies, Etsy/Payhip shop owners, coaches and course creators who want one practical, pen-first system to align brand, marketing, and budget without complex software.

3) What’s Inside

Business details and description with brand mission and values. Branding guidelines with logo ideas, color palette HEX fields, fonts and images. Ideal customer profile with demographics and lifestyle notes. Product or service tracker with item/quantity/cost. Strategy pages for traditional and digital marketing with space to add custom channels. Weekly and monthly strategy goal sheets with action steps, obstacles and responses, and completion tracking. Monthly milestones and a marketing budget page grouped by printed materials, campaign costs, and online costs. Business SWOT and competitor SWOT analysis. A monthly schedule calendar for content or campaigns. A year-end finance review noting income, expenses, taxes/VAT, savings, debt payments, and best/worst months, plus a notes and reflection page.

4) How It Helps

Aligns team language around brand, clarifies audience and offers, improves channel focus, protects cash with simple budgeting, and builds a rinse-and-repeat cadence of weekly and monthly execution. The SWOT pair exposes gaps and opportunities, while the calendar and milestones keep output on time.

5) Format & Printing

Digital, print-ready PDF (20 pages). Print unlimited copies for your own business on A4 or US Letter. Use a binder or clipboard for daily use; laminate high-touch pages for dry-erase reuse.

6) License & Delivery

Personal-use license for your brand. Not for resale, sharing, or redistribution. After secure checkout on Payhip, your download link appears instantly on-screen and is also emailed to you. No physical item is shipped.

7) FAQs

Q: Is it editable on a computer?

A: The layout is optimized for fast printing and pen-first planning. You can annotate digitally if your PDF app supports it.

Q: Can I use it across multiple brands I own?

A: Yes, for brands you personally own/manage. Please purchase additional licenses for client or third-party use.

Q: What sizes work best for printing?

A: A4 or US Letter on standard white paper. Black-ink friendly headings keep the design clean and economical.

Q: Will I get updates?

A: Keep your purchase email. If this listing is updated, you can re-download from your Payhip library.

8) Tags

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9) SEO Keywords

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10) ALT Text

Branding & Marketing Planner Template — 20 printable pages for brand foundations, ideal customer, channel strategy, weekly/monthly goals, milestones, budgets, SWOTs, calendar, and year-end review.

11) Meta Description

Branding & Marketing Planner Template (20-page PDF). Define brand, profile customers, plan channels, set weekly/monthly goals, track budgets and SWOTs, and review yearly results.

12) Call to Action

Add to cart and complete checkout. Your secure download link appears immediately and also arrives via email so you can print and put this planner to work today.