Brand Identity Workbook: Build a Clear Brand in 7 Steps (Printable PDF)

A printable A4 workbook that walks makers, small shops and freelancers through seven short steps: purpose and values, ideal customer, positioning, brand voice, colour palette, typography and a logo brief. Ends with a one-page Brand Style Sheet you can hand to a printer or designer. Fill by hand or on a tablet.

Created with AI assistance. Planning tool only — not legal, trade-mark, design or business advice. Search official registers (e.g. TMview, UKIPO, USPTO) before you lock a name or logo. No results are promised.

Price includes VAT where applicable.

Refunds: if you're not happy for any reason, ask for a full refund within 14 days of purchase. If a file is faulty, we fix it, replace it or refund you. Your legal rights are not affected.

Support: teamaijjgroup@gmail.com

Digital download only; personal-use licence — please do not resell or share the files.

Instant download: by buying, you ask for the file to be delivered straight away and agree that you lose your 14-day right of withdrawal once the download is made available. Faulty files are still fixed, replaced or refunded.