Connect to Press is a short guide to helping you build relationships and secure media placements in the digital era. The good news is the industry has shifted in your favor, with 80% of journalists turning to Twitter for story ideas and sources. As a small business owner myself, it’s my obligation to do everything I can to help you succeed.
In these 17 pages, you'll learn:
The basics of PR in the age of digital
How to craft the perfect pitch on the go
Essential items for your media toolkit
How to avoid common mistakes when pitching online
Best practices for creating engaging content around the clock
Also included as a value add, is a Twitter directory for local press contacts in the Houston and LA markets. Each list includes more than 500 press contacts. You will receive a link to the directories via email upon purchase.