Connect to Press is a short guide to helping you build relationships and secure media placements in the digital era. The good news is the industry has shifted in your favor, with 80% of journalists turning to Twitter for story ideas and sources. As a small business owner myself, it’s my obligation to do everything I can to help you succeed.
In these 17 pages, you'll learn:
- The basics of PR in the age of digital
- How to craft the perfect pitch on the go
- Essential items for your media toolkit
- How to avoid common mistakes when pitching online
- Best practices for creating engaging content around the clock
Also included as a value add, is a Twitter directory for local press contacts in the Houston and LA markets. Each list includes more than 500 press contacts. You will receive a link to the directories via email upon purchase.