Intentional Communication: Use a Message-Building Formula

Explore a simple formula for building any message with intention, before you speak or write a word. Draw on this formula when you're preparing for something important, or use it as a thought starter for messages you send all the time.

You might reach for this resource if:

• You know your material well, but aren't sure how to shape it for this particular audience
• You've gotten feedback to be more concise, and aren't sure where to trim
• You admire how certain leaders seem to say exactly what's needed, no more, no less, and want that same clarity for yourself
• You want your communication to feel more deliberate and less reactive, especially when the stakes are high