Strategic Planning in Property
Management is a new book outlininghow to identify the capabilities of a property management business, how to choose an effective strategy for the rent roll and how to develop a plan of action to achieve success. The four strategies outlined are hyper-growth, machine, run lean and other priorities. Each of the strategies is a valid approach to property management and will be relevant to different businesses in different situations. The most important thing to do is to make a choice and do the things necessary to bring about success in the execution of the strategy. Ben outlines the different capabilities an agency would need to be able to pursue each of the four strategies. He explains how an agency can measure the property management team’s existing capabilities and identify areas that will need work when going after the chosen strategy. The purpose of this book is to link aspirational long term plans with practical and actionable day-to-day outcomes.
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