Subway signs - NYC- 42 Street Times Square Decorative 

Handmade Decorative Lumbar Pillow with Velvet Shell

Forty‑six hours of craftsmanship allow you to keep the sites of your business locations front of mind by transforming the subway signs closest to your operations into collectible works of art — lush black velvet lumbar pillows that anchor your brand to place and prestige.

Velvet‑shelled, accented with leather appliqué, and filled with a removable 100% down insert, the 12” x 20” pillow is designed to be remembered. Each handmade piece becomes a branded token that feels as refined to the touch as it looks to the eye, elevating awareness through exclusivity and detail.

Velvet — A Timeless Classic

Paired with fine leather, velvet creates a tactile showcase for your logo and chosen landmark, ensuring your brand is experienced, not just seen. The textures reinforce prestige, leaving a lasting impression in both corporate and personal spaces.

Starting at $2,200.00 USD, each pillow is tailored to your vision. Choose your own fabrics or select from trusted suppliers such as Leather, Suede, Skins Inc and Mood Fabrics. Every decision shapes a collectible that turns your logo and landmark into a symbol of artistry and legacy.

Each piece is specially made for you and requires a minimum of 8 weeks to complete.

This pillow is more than décor; it is a sensory experience.

Velvet Group transforms logos and landmarks into works of art — ensuring your brand is felt, remembered, and dignified through every detail.

Velvet Group — Elevating Expertise into Legacy