Marketing Matters: 20

20 “MUST KNOW” Strategies 

When you’re marketing on or off-line, one of the most important things you can do to improve your chance of success is to target the customers who are most likely to buy from you.

Entrepreneurs spend entirely too much time trying to convince people to purchase their products and services. The key is to create a product or service out of a need that you have identified in the world, among certain individuals. Then, present them (those that you created the product for in the first place) with the solution.