In my over 15 years of experience in internationals sales, I've seen it all.
My first job was easy - I had a great boss who was also a great teacher, and worked with a product that had low competition and sold itself.
One of my most recent clients (and the inspiration for writing this book) was the total opposite. I worked in a supersaturated industry, with a company not interested in providing the marketing and other resources necessary to sell the product.
I realized I had a wealth of experience that is helpful for anyone wanting to understand the basics of selling, and the best techniques for selling in today's international arena.
This book provides its readers with concise methods of applying consultative selling to their businesses and other sales processes, achieving the most fruitful and profitable business results.
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