
Social Media Market Strategy Guide
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Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity.
In this guide we will take you through the steps needed to
build a social marketing strategy that is appropriate to your
audience and achieves your business goals.