Marketing That Works: Marketing for Restaurants and Cafés
Your restaurant doesn't have a visibility problem. People already walk past every day.
What's missing is recall — being the name that comes to mind when someone's deciding where to eat. This short, practical guide shows independent restaurant and café owners how to win that moment: getting found when someone searches nearby, earning better reviews (and handling the bad ones), turning first-time visitors into regulars, and filling your slowest hours — without a marketing budget or an advertising background.
What's inside:
- Why recall matters more than visibility, and how to deliberately build it
- Getting your Google Business Profile right so you show up when someone searches nearby
- Getting more reviews, and handling bad ones without making things worse
- What actually brings customers back — beyond good food
- Using social media for only what it's genuinely good for, and skipping the rest guilt-free
- Filling your slowest hours with targeted offers, simple events, and local partnerships
This book is for you if:
- You run an independent restaurant, café, or similar local food business
- You want practical, low-cost ways to get found and remembered locally
- You don't have time for a full marketing strategy
This book probably isn't for you if:
- You're part of a large chain with dedicated marketing staff
- You're looking for national advertising strategy
About the author: Daniel Cross has spent several years helping freelancers, local shops, and small businesses do marketing that actually pays off — no jargon, no agency budgets, no wasted time. A marketing consultant specializing in small operations, he shares in this collection the practical methods that have worked for his clients, industry by industry.
Refund policy: Not satisfied? Full refund within 48 hours of purchase, no questions asked.
