Video Tutorial (Training Course):
Learn the foundations of pay-per-click advertising with Google Ads (AdWords), the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business and your customers need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.
Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.Episodes from Course:1. Introduction;2. An Overview of Google AdWords;3. Understanding the Google AdWords Structure.Note: Product is archived in RAR format. After downloading you can extract archive using WinRAR, WinZip or 7Zip apps.