The Offers Manual

Offers and funnels for qualified wellness practitioners, built on clarity and consent.

Many practices start with a single package and a free call. Some grow into several offers, each standing on its own. The Offers Manual shows you how to shape offers that fit together, with clear entry points, a natural next step and a steady path that helps the right clients move forward at the right time.

Two of its chapters are 'Clarity Over Persuasion' and 'When Not to Convert'. The manual's position is that a steady funnel, reaching the right people, reduces refunds and delivery strain, and that a client who chooses to wait has reached a good outcome. It's a way of selling you'll feel comfortable with, and one your clients will trust.

What's inside

Sixteen chapters in five parts, plus three appendices.

Part One. Role, ethics and boundaries

The role funnels play in a practitioner business, ethical entry and informed consent, and matching offers to each client's capacity, readiness and fit.

Part Two. Mapping your offers

Your core offer anchors, entry, core and continuation offers, and the design rules for an offer ladder that holds together.

Part Three. Funnel structure

Funnel types and when to use each, entry points matched to readiness, and the decision gates, stop rules and escalation paths that guide each client.

Part Four. Conversion with care

Clarity over persuasion, handling interest and objections safely, and knowing when to hold back.

Part Five. Stability and review

Keeping funnels simple and stable, evergreen and automation principles, when to review and refine, and what to leave settled once your funnel is live.

Appendices

A. Funnel infrastructure principles for any platform

B. Offer suite mapping worksheets

C. Funnel decision reference tables

How it fits together

Manual 2 of The Core Manuals sets out how your offers are ranked within the shape of your business. The Offers Manual covers how each offer is designed and how clients move through them. The Selling Manual covers where your finished offers are sold. Every manual is available on its own or in The Complete Library.

What you receive

4 PDF files: the manual, plus your Licence Summary, Licence Terms and Scope and Liability Statement. Instant download, printable on A4.

Good to know

For qualified practitioners. Licensed to one practitioner for use in your own practice. This is practitioner material for your own use, and each page carries your email address. The Offers Manual covers how you shape and connect your offers. Your clinical work, scope of practice, professional judgement and compliance with consumer and advertising rules stay with you.

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