Lady Luck Syndrome™

Luck is a religion without clergy. A docu-competition wires “feelers” of fortune against a skeptic-led neuroscience team to either quantify belief or indict it as bias.

Weaponizes Field/Lab duality to convert superstition into measurable signals and marketable stakes (research grant, public validation). Reframes probability as character engine via high-design setpieces—the Quantum Flip, Blind Market, Labyrinth—under continuous neural capture. Translates ambiguity into prestige packaging and multi-format scale (seasonal replication, companion podcast) to compound cultural equity. Positions as streamer-grade tentpole with premium doc sheen.