Making a Living in Lutherie: Money & Marketing

Practical tools for luthiers who’ve started… but want to go further

You’ve already taken the leap. You’ve built good instruments. Maybe even sold a few.

But somewhere between your bench and the buyer, things still feel uncertain.

Maybe you’ve:

• Taken out a small ad
• Set up a Facebook page
• Spent hours on “free” marketing

… and still ended up with a workshop full of beautiful, unsold work.

This isn’t a woodworking book. It’s about everything else.

The conversations, the patterns, the numbers that tell you if your efforts are working—or not.

Who this is for?

If you’ve ever asked yourself:

• “Why isn’t this selling?”
• “Is my price too high… or too low?”
• “Am I wasting time on marketing that doesn’t pay off?”
• This book is for you.

It’s especially for those who like to experiment, reflect, and refine—not just in their instruments, but in their business.

What’s inside?

A 62-page PDF, designed for screen reading (but printable if you wish).

You’ll walk through:

• A clear-eyed audit of your past 12 months
• How to calculate the real cost of “free” marketing
• How to value your time (and price accordingly)
• Tools to assess whether you’re marketing enough—and in the right way
• Real-world case studies: from new makers to seasoned part-timers

You’ll get prompts, frameworks, and examples—not theory. So you can take action, right where you are.

From the Author

This book builds on “Making a Living in Lutherie: From Amateur to Professional.”

It’s not about hype, or hustle. It’s about honesty, clarity, and direction—in a profession that can be very frustrating

What you’ll receive

• A 62-page PDF (728KB)
• Immediate download after purchase
• No fluff, no filler—just the insights and tools to move forward with confidence

If two or three extra sales a year would make a difference—this book was written for you.