Your Cart
Loading

Making a living in lutherie: money and marketing

On Sale
$25.00
$25.00
Added to cart

Making a Living in Lutherie: Money & Marketing


Practical tools for luthiers who’ve started… but want to go further

You’ve already taken the leap. You’ve built good instruments. Maybe even sold a few.

But somewhere between your bench and the buyer, things still feel uncertain.


Maybe you’ve:

  • Taken out a small ad
  • Set up a Facebook page
  • Spent hours on “free” marketing


… and still ended up with a workshop full of beautiful, unsold work.


This isn’t a woodworking book. It’s about everything else.

The conversations, the patterns, the numbers that tell you if your efforts are working—or not.




Who this is for?


If you’ve ever asked yourself:

  • “Why isn’t this selling?”
  • “Is my price too high… or too low?”
  • “Am I wasting time on marketing that doesn’t pay off?”
  • This book is for you.


It’s especially for those who like to experiment, reflect, and refine—not just in their instruments, but in their business.




What’s inside?


A 62-page PDF, designed for screen reading (but printable if you wish).


You’ll walk through:

  • A clear-eyed audit of your past 12 months
  • How to calculate the real cost of “free” marketing
  • How to value your time (and price accordingly)
  • Tools to assess whether you’re marketing enough—and in the right way
  • Real-world case studies: from new makers to seasoned part-timers


You’ll get prompts, frameworks, and examples—not theory. So you can take action, right where you are.




From the Author


This book builds on “Making a Living in Lutherie: From Amateur to Professional.”

It’s not about hype, or hustle. It’s about honesty, clarity, and direction—in a profession that can be very frustrating




What you’ll receive


  • A 62-page PDF (728KB)
  • Immediate download after purchase
  • No fluff, no filler—just the insights and tools to move forward with confidence


If two or three extra sales a year would make a difference—this book was written for you.




You will get a PDF (728KB) file