Making a Living in Lutherie: Money & Marketing

Practical tools for luthiers who’ve started… but want to go further

You’ve already taken the leap. You’ve built good instruments. Maybe even sold a few.

But somewhere between your bench and the buyer, things still feel uncertain.

Maybe you’ve:

• Taken out a small ad
• Set up a Facebook page
• Spent hours on “free” marketing

… and still ended up with a workshop full of beautiful, unsold work.

This isn’t a woodworking book. It’s about everything else.

The conversations, the patterns, the numbers that tell you if your efforts are working or not.

Who this is for?

If you’ve ever asked yourself:

• “Why isn’t this selling?”
• “Is my price too high… or too low?”
• “Am I wasting time on marketing that doesn’t pay off?”
• This book is for you.

It’s especially for those who like to experiment, reflect, and refine, not just in their instruments, but in their business.

What’s inside?

A 62-page PDF, designed for screen reading (but printable if you wish).

You’ll walk through:

• A clear-eyed audit of your past 12 months
• How to calculate the real cost of “free” marketing
• How to value your time (and price accordingly)
• Tools to assess whether you’re marketing enough and in the right way
• Real-world case studies: from new makers to seasoned part-timers

You’ll get prompts, frameworks, and examples, not theory. So you can take action, right where you are.

From the Author

This book builds on “Making a Living in Lutherie: From Amateur to Professional.”

It’s not about hype, or hustle. It’s about honesty, clarity, and direction in a profession that can be very frustrating

What you’ll receive

• A 62-page PDF (728KB)
• Immediate download after purchase

If two or three extra sales a year would make a difference—this book was written for you.