
Making a living in lutherie: money and marketing
Making a Living in Lutherie: Money & Marketing
Practical tools for luthiers who’ve started… but want to go further
You’ve already taken the leap. You’ve built good instruments. Maybe even sold a few.
But somewhere between your bench and the buyer, things still feel uncertain.
Maybe you’ve:
- Taken out a small ad
- Set up a Facebook page
- Spent hours on “free” marketing
… and still ended up with a workshop full of beautiful, unsold work.
This isn’t a woodworking book. It’s about everything else.
The conversations, the patterns, the numbers that tell you if your efforts are working—or not.
Who this is for?
If you’ve ever asked yourself:
- “Why isn’t this selling?”
- “Is my price too high… or too low?”
- “Am I wasting time on marketing that doesn’t pay off?”
- This book is for you.
It’s especially for those who like to experiment, reflect, and refine—not just in their instruments, but in their business.
What’s inside?
A 62-page PDF, designed for screen reading (but printable if you wish).
You’ll walk through:
- A clear-eyed audit of your past 12 months
- How to calculate the real cost of “free” marketing
- How to value your time (and price accordingly)
- Tools to assess whether you’re marketing enough—and in the right way
- Real-world case studies: from new makers to seasoned part-timers
You’ll get prompts, frameworks, and examples—not theory. So you can take action, right where you are.
From the Author
This book builds on “Making a Living in Lutherie: From Amateur to Professional.”
It’s not about hype, or hustle. It’s about honesty, clarity, and direction—in a profession that can be very frustrating
What you’ll receive
- A 62-page PDF (728KB)
- Immediate download after purchase
- No fluff, no filler—just the insights and tools to move forward with confidence