WORKSHEET: Lean Canvas for Marketing Strategy
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Lean Canvas is typically a one page business plan, or business model but here is specially designed for your Marketing Strategy. It's a tool to help you create a marketing strategy for your business, project, or idea. It's meant to be simple, quick, and to the point. The Lean Canvas helps you deconstruct your idea into its key assumptions. It is a great tool to define and test your marketing strategy, and be used to design and test a company’s value proposition.
