This contains insider tricks to writing persuasive ad copy. Inside this eBook, you will learn web copywriting: essential or not? This also lays down how to mind map your offer and craft your sales copy flow, the five Ps of web copywriting, how to write a compelling headline that qualifies your prospects, the compelling story technique, introducing your offer and instilling the power benefits, killing all prospect doubts - leave no chance to excuse, and final tips and tricks to improve your copy.