Why Do Insurance Companies Use Funny Commercials?

Insurance articles are one of the top tier content placements for advertisers
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According to a report released by Statista, just this past July (2020) here are the Top 5 Big Spenders in the insurance marketplace. This is what they spent making us laugh in 2019

1. Geico $1.6 Billion
2. Progressive $1.1 Billion
3. State Farm $802 Million
4. Allstate $437 Million
5. Liberty Mutual $435 Million.

These companies are very serious about being funny.