What You’ll Learn to Do

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• 1

  Before we begin

  • Before we begin Free Preview
• 2

  Introduction

  • Introduction_Video Free Preview
  • Introduction_Case Study Free Preview
  • Introduction_mind map
  • Introduction_GEO blueprint summary
  • Introduction_quiz
  • GEO Studio / Chrome/Edge extension
• 3

  Module 01 — Why Your Clicks Fell, and Which Cause Is Yours

  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Traffic Analysis in the AI Era Free Preview
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / The plugin
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Traffic Triage Form
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Master Prompt for Lesson 1.1 JSON Interpretation
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / SEO GEO Report Triage Analysis_DeepSeek
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Traffic_Triage_Form
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Mind Map
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / Blueprint
  • Lesson 1.1 – What's Really Happening to Your Traffic in the AI Era / quiz
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problem / Clicks vs Value
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problem / Plugin simaromas.com
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problemson / Decision Table • Priority Matrix • Pain Phrasing
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problem / Mind Map
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problem / Summ_AI_Search_Triage
  • Lesson 1.2 – Clicks ≠ Value: When a Traffic Drop Isn't a Problem / quiz
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / Simple_Causal_Frame
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / Practical_SimAromas
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / documents
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / Mind Map
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / Causal_SEO_Blueprint
  • Lesson 1.3 – A Simple Causal Framework for Reading Your Traffic Data / quiz
  • Lesson 1.4 – Basic AI Visibility Monitoring (Low-Tech) / AI_Visibility_Monitoring
  • Lesson 1.4 – Basic AI Visib ility Monitoring (Low-Tech) / Low tech monitoring
  • Lesson 1.4 – Basic AI Visibility Monitoring (Low-Tech) / documents
  • Lesson 1.4 – Basic AI Visibility Monitoring (Low-Tech) / Mind Map
  • Lesson 1.4 – Basic AI Visibility Monitoring (Low-Tech) / AI_Search_Control_Playbook
  • Lesson 1.4 – Basic AI Visibility Monitoring (Low-Tech) / quiz
  • Summary of module1 / Panic_to_Process
  • Summary of module1 / documents
• 4

  Module 02 — Reading AI Visibility: Proxy Signals Without False KPIs

  • Lesson 2.1 – Why There's No 'Normal' Metric for AI Visibility / AI_Visibility_Metrics
  • Lesson 2.1 – Why There's No 'Normal' Metric for AI Visibility / documents
  • Lesson 2.1 – Why There's No 'Normal' Metric for AI Visibility /Mind Map
  • Lesson 2.1 – Why There's No 'Normal' Metric for AI Visibility / GEO_Measurement_Playbook
  • Lesson 2.1 – Why There's No 'Normal' Metric for AI Visibility / quiz
  • Lesson 2.2 – Proxy Signals: What an AI Citation Does and Doesn't Tell You / Proxy_Signals_Presentation_with_captions
  • Lesson 2.2 – Proxy Signals: What an AI Citation Does and Doesn't Tell You / documents
  • Lesson 2.2 – Proxy Signals: What an AI Citation Does and Doesn't Tell You / Mind Map
  • Lesson 2.2 – Proxy Signals: What an AI Citation Does and Doesn't Tell You / The_Signal_Logic_Protocol
  • Lesson 2.2 – Proxy Signals: What an AI Citation Does and Doesn't Tell You / quiz
  • Lesson 2.3 – When Measurement Helps — and When It Hurts / Measurement_Governance
  • Lesson 2.3 – When Measurement Helps — and When It Hurts / documents
  • Lesson 2.3 – When Measurement Helps — and When It Hurts / Mind Map
  • Lesson 2.3 – When Measurement Helps — and When It Hurts / Precision_Measurement_Governance
  • Lesson 2.3 – When Measurement Helps — and When It Hurts / quiz
  • Summary of module2 / Panic_to_Process
  • Summary of module2 / documents
• 5

  Module 03 — AI Content Risk: A Spectrum, Not a Penalty

  • Lesson 3.1 – AI Content: Real Risks vs. Narrative Fears / Lesson_3.1_Digital_Audit
  • Lesson 3.1 – AI Content: Real Risks vs. Narrative Fears / Use plugin signals for human review
  • Lesson 3.1 – AI Content: Real Risks vs. Narrative Fears / Mind Map
  • Lesson 3.1 – AI Content: Real Risks vs. Narrative Fears / AI_Content_Governance
  • Lesson 3.1 – AI Content: Real Risks vs. Narrative Fears / quiz
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / The “Penalty” Myth Binary thinking is too crude for SEO decisions.
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / Turn one report into a GEO risk decision
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / documents
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / Mind Map
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / AI_Content_Risk_Spectrum
  • Lesson 3.2 – 'Penalty' as a Spectrum, Not an Event / quiz
  • Lesson 3.3 – Building a Decision Framework for AI Content / AI Content Decision Framework
  • Lesson 3.3 – Building a Decision Framework for AI Content / The real question is not “AI or not AI.”
  • Lesson 3.3 – Building a Decision Framework for AI Content / documents
  • Lesson 3.3 – Building a Decision Framework for AI Content / Mind Map
  • Lesson 3.3 – Building a Decision Framework for AI Content / AI_Content_Operating_Model
  • Lesson 3.3 – Building a Decision Framework for AI Content / quiz
  • Summary of module3 / AI_Content__Risk_&_Control
  • Summary of module3 / documents
• 6

  Module 04 — How LLMs Choose Sources: Selection, Citation and Trust

  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / LLM Answer Modes
  • Lesson 4.1 – What LLMs Actually Do When They Answer / Practical Lab — Observe the Answer Mode, Not the Myth
  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / Documents
  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / Optional Raw AI Answer Logs — Supplementary Lesson Documentation
  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / Mind Map
  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / The_GEO_Blueprint
  • Lesson 4.1 – What LLMs Actually Do When They 'Answer' / quiz
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / Heuristics vs. Causal Models_
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / From Signals to Decisions Free Preview
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / documents
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / Mind Map
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / GEO_Decision_Hygiene
  • Lesson 4.2 – Heuristics vs. Causal Models: What We Don't Know for Sure / quiz
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / Analysis ROI
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / From Plugin Signals to a Prioritized Backlog
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / documents
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / Mind Map
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / GEO_Decision_Discipline
  • Lesson 4.3 – When to Model LLM Logic — and When Not To / quiz
  • Summary of module4 / Decoding_LLM_Decisions
  • Summary of module4 / documents
• 7

  Module 05 — The Technical Signals AI Actually Reads

  • Lesson 5.1 – How AI 'Reads' the Web / How Does AI Read the Web
  • Lesson 5.1 – How AI 'Reads' the Web / Building an AI-Readability Risk Map
  • Lesson 5.1 – How AI 'Reads' the Web / documents
  • Lesson 5.1 – How AI 'Reads' the Web / Mind Map
  • Lesson 5.1 – How AI 'Reads' the Web / The_AI_Search_Blueprint
  • Lesson 5.1 – How AI 'Reads' the Web / quiz
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / Critical Technical Signals
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / From Technical Signals to Fix Priorities
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / documents
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / Mind Map
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / GEO_Signal_Triage
  • Lesson 5.2 – Critical Technical Signals vs. Over-Optimization / quiz
  • Lesson 5.3 – Technical Decisions by Risk and Impact / Technical Decisions Risk and Impact_Basis
  • Lesson 5.3 – Technical Decisions by Risk and Impact / Building a Change Decision Memo
  • Lesson 5.3 – Technical Decisions by Risk and Impact / documents
  • Lesson 5.3 – Technical Decisions by Risk and Impact / Mind Map
  • Lesson 5.3 – Technical Decisions by Risk and Impact / GEO Engineering Protocol
  • Lesson 5.3 – Technical Decisions by Risk and Impact / quiz
  • Summary of module5 / AI Search Tech Expectations
  • Summary of module5 / documents
• 8

  Module 06 — The Decision Layer: Reporting and the Monthly Baseline

  • Lesson 6.1 – Reframing the Two Core Questions / Reframing the Two Core GEO Questions
  • Lesson 6.1 – Reframing the Two Core Questions / Building a Two Questions Decision Playbook
  • Lesson 6.1 – Reframing the Two Core Questions / documents
  • Lesson 6.1 – Reframing the Two Core Questions / Mind Map
  • Lesson 6.1 – Reframing the Two Core Questions / Engineering_Search_Certainty
  • Lesson 6.1 – Reframing the Two Core Questions / quiz
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / Narrative Attribution- The Final KPI
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / From AI Answer to Narrative Attribution KPI
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / documents
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / Mind Map
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / Narrative_Attribution
  • Lesson 6.2 – Narrative Attribution: The Ultimate KPI / quiz
  • Lesson 6.3 – The GEO System in Practice / The GEO Operating System in Practice
  • Lesson 6.3 – The GEO System in Practice / From GEO Playbook to Operating System
  • Lesson 6.3 – The GEO System in Practice / documents
  • Lesson 6.3 – The GEO System in Practice / Mind Map
  • Lesson 6.3 – The GEO System in Practice / The_GEO_Operating_System
  • Lesson 6.3 – The GEO System in Practice / quiz
  • Summary of module6 / AI Search Tech Expectations
  • Summary of module6 / documents
• 9

  Resources & Tools (Field Guide, Glossary, Capstone Workbook)

  • Field Guide, Glossary, Capstone Workbook