How to Use AI for Website Analytics

Ebook (PDF)
Also included in Editor Website Essentials (course)

Business Skills for Editors 7 (ebook)

Website analytics shouldn’t mean staring at dashboards full of numbers and wondering what any of them mean for your business.

This guide shows you how to start with a useful question, find the evidence that matters, use AI to analyse it, challenge the conclusions and turn what you discover into practical decisions.

Using real examples from my own website, I’ll show you how to understand what’s working, what isn’t and what to do next – without becoming an analytics expert.

Contents

• Introduction
• Chapter 1: Analytics without the overwhelm
• Chapter 2: Start with the question
• Chapter 3: Know your evidence
• Chapter 4: Prepare your data for AI
• Chapter 5: Ask AI to analyse, not impress you
• Chapter 6: Challenge the answer
• Chapter 7: Turn analysis into action
• Chapter 8: Ask AI to build the analytics you actually need
• Chapter 9: Louise’s website under the microscope
• Chapter 10: Your repeatable AI analytics routine
• Final thoughts
• Appendix: 120 questions to ask about your website analytics
• Further reading and useful resources