As meat consumption rises, its impact on the environment, human health and animal welfare becomes of increasing concern. The Future of Protein book investigates protein source diversification as a potential measure to combat the negative effects associated with industrialised meat production and over-consumption. It also looks into the potential barriers to a pivot in preferred protein sources and how these barriers can potentially be overcome.
Questions explored in this research:
What is meat?
What are people’s drivers towards choosing food products?
What the most crucial thing is to make plant-based foods more lucrative?
What’s the future of protein? What does animal welfare mean?
What is the future of meat production?
What are some of the current consumption trends that are pointing towards and also, away from, the future?