Exhibition Profits: How Tourism SMEs Win Big at International Travel Fairs

Tourism businesses spend serious money to attend international travel fairs. Booth fees, flights, accommodation, printing and staff time all add up. Yet many SMEs walk away with little more than a handful of weak leads and vague “follow ups”.

Exhibition Profits gives tourism SMEs a clear, practical system to turn travel fairs into real revenue. No fluff. No jargon. Just a straight path to better results.

You will learn how to:

• Choose the right exhibitions for your market and budget

• Prepare a winning strategy before you even reach the venue

• Position your business so buyers instantly understand your value

• Build a booth and materials that attract the right people

• Run meetings that lead to actual business, not empty promises

• Track your leads, follow up effectively and convert conversations into contracts

• Measure ROI so you know exactly what worked and what didn’t

The book breaks the full exhibition journey into simple, repeatable steps covering:

• Pre-show planning and targeting

• Stand design and materials

• Meetings, demos and buyer engagement

• Networking with trade partners

• Post-show follow up

• Templates and checklists you can use immediately

Whether you run a guesthouse, tour company, DMC or local experience brand, this guide shows how to compete with bigger players and walk away with profitable partnerships.

Exhibition Profits turns international travel fairs from expensive guesswork into a predictable, revenue-driving system for tourism entrepreneurs.