Generous Respect: The next story of humanity

by Ulrich Goluke

This short book is the story about the ongoing shift in the way we all look at the world, and thus organize our world. All of us alive today grew up during the reign of the economic narrative, which tells the stories of our lives as a series of transactions, whose ideal is growth and whose behavior is to maximize profit. It’s promise, which is very attractive when you are dirt poor, is ever-growing wealth. It shapes the way we see, act, dream and hope. It limits and confines what we think is possible. Lately, though, that frame is showing signs of wear and tear. Ending in Tomáš Sedláček’s indictment that “the only thing remaining for us is growth – growth which knows nothing but itself, because it has no goal to measure. The feeling of aimlessness binds it to meaninglessness and homelessness” (Tomáš Sedláček, 2013, Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street, Oxford University Press).

Once old frames have lost their ability to help us find meaning in our everyday lives, a new one emerges. We are witnessing such an emergence of a new frame, built on relations, generosity and respect. This book is about the possibility to change our lives and our societies that both have become empty, wasted and mean. This book is about hope.

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