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The Secret to Marketing? It's not about You.

In this presentation, you'll learn:

  • How to identify your “Ideal Client”
  • How to establish your message and brainstorm marketing ideas for your "Ideal Client"
  • How to look at how the buyer's journey intersects with the phases of behavior change so you can create more inviting and impactful marketing strategies
  • Which marketing strategies are most effective for your "Ideal Client" at different phases of their journey
  • The basics of how to measure your traction so you know what efforts are producing results

(Adapted from a workshop presentation at the Women in PT Summit in New York, New York in 2018.)


Dr. Sarah King, PT, DPT

Sarah is a compassionate healthcare innovator and founder of Invigorate Physical Therapy and Wellness, a 100% Parkinson's specialized, cash-based physical therapy practice in Austin, Texas.

Through her in-person and online programs, she works to empower every person diagnosed with Parkinson's with a Plan of Attack so they're able to live a life full of energy, mobility, and hope. She’s grown her online presence in this very niche market via a variety of social media and online marketing strategies and believes the cornerstone of building a strong healthcare brand rests in an empathetic, empowering, and encouraging community.

While her passion is Parkinson's, her larger mission is to challenge the status-quo and completely shift the way we define health and provide healthcare and enjoys consulting with other avant-garde HCPs to help them develop innovative programs, services, and businesses.

She co-founded The NeuroCollaborative with three other amazing neurological PT business owners to offer clinical and business education and mentorship to those with an #iloveneuro spirit so they can take their careers, their clients, and our profession to the next level.

Sarah has been interviewed on multiple podcasts including The Cash-Based Practice Podcast, PT Pintcast, The CashPT Lunch Hour, Small Changes Big Shifts, and The Unbecoming Podcast.

You will get the following files:

  • PDF (17MB)
  • MP4 (698MB)

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