SUMMARY.Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less By Joe Pulizzi
· What’s in it for me? Learn how to attract customers through creating content to improve their lives.
· Content marketing helps you grab customers’ attention by giving them the information they crave.
· First, be content aware. Then, establish your expertise. Finally, inspire others with your story.
· Know your audience! When you do, you will find your content niche and then a dedicated following.
· Content needs to be created! Assemble a top content team and be organized to keep things on track.
· Use sharing strategies and SEO to promote your content far and wide.
· Use your tools to ensure your content is making its mark. Solid metrics will help you fine-tune.
· Final summary