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SUMMARY.Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less By Joe Pulizzi

·         What’s in it for me? Learn how to attract customers through creating content to improve their lives.

·         Content marketing helps you grab customers’ attention by giving them the information they crave.

·         First, be content aware. Then, establish your expertise. Finally, inspire others with your story.

·         Know your audience! When you do, you will find your content niche and then a dedicated following.

·         Content needs to be created! Assemble a top content team and be organized to keep things on track.

·         Use sharing strategies and SEO to promote your content far and wide.

·         Use your tools to ensure your content is making its mark. Solid metrics will help you fine-tune.

·         Final summary

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