The Bad Review Response Kit

The 10-Minute Review Response Kit handles one review. This handles the next fifty.

It covers the situations the short version deliberately leaves out: the review that is provably false, the one that names a staff member, the one from someone who was never a customer, and the pattern of three bad reviews in a week that means something is actually wrong.

It also includes the six sentences that should never appear in a public reply, and why each one makes the situation worse. Written by a communications leader with 20+ years running these decisions in high-scrutiny environments.

What's included:

— Everything in the free decision kit

— Escalation triggers: when a review stops being a review and becomes a legal, safety or platform matter

— The false-review decision screen and the order of operations for reporting one

— The six sentences never to publish

— Platform notes: Google, Facebook, industry directories

— Owner-response wording for ten common situations, written to adapt

— A one-page internal log so the same review isn't handled twice, differently

Thirty seconds of judgement, saved permanently. A$29, yours to keep, 14-day refund if it isn't useful (no questions asked).

Coming next: The Change Announcement Pack — for the message you send your own team. Join the waitlist free.