The 10-Minute Review Response Decision Kit
The 10-Minute Review Response Decision Kit
A one-star review has just landed. You've read it four times. You've drafted a reply and deleted it twice.
The pressure isn't the wording.It's not knowing whether to reply at all — and knowing that whatever you post is permanent and public. Most people start in the wrong place.
They open a blank box and start writing. Fifteen minutes later they have a defensive paragraph that reads like an argument, addressed to the one person who has already made up their mind — and ignoring the forty future customers who will read it next week.
Written by a communications leader with 20+ years running these decisions in high-scrutiny environments.
What's inside
— The three-part test: is it true, is it public, is it finished
— A five-question decision pathway that ends in one of four outcomes
— Public reply, private reply, pause 24 hours, or no response — and how to tell which
— Adaptable wording for each outcome, written to be edited, not copied
— One worked example, start to finish
Who this is for
Owners, managers and whoever ends up handling the message — in a business that doesn't have a communications team and shouldn't need one to answer a review well.Built by a corporate affairs leader with 20+ years across government, financial services and listed-company environments.
What this isn't
It isn't a script bank. There are no fifty templates here, and the reason is simple: the hard part was never the words. If you want volume, it's cheaply available elsewhere. This is for the decision.
This is not legal advice, reputation-management software or a promise that a reviewer will remove or change their review.
Download the free kit
Click 'ADD TO CART' (above), enter your email and it's yours. Protect the next customer’s confidence, and open the kit before you reply.
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Already handling reviews regularly? The full Bad Review Response Kit covers ten situations, the false-review process and the six sentences never to publish. A$29.