Clear decisions. Better messages.
Communication tools for the moments your business needs to get right.
Make the communication decision first. Then find the right words.
Built on 20+ years of high-stakes communications judgement, written for businesses that don't have a comms team.
BUILT FROM REAL SITUATIONS
Not template theory. Reviews, complaints, announcements and the days something goes wrong in public.
MADE FOR SMALL TEAMS
No communications department required. Every tool is usable by one person with an hour.
JUDGEMENT, NOT JUST SCRIPTS
You get the decision, the sequence and what not to say — the parts a template can't hold.
Make better communication decisions
01 - DECIDE
Work out what the situation actually is before you write anything. Most bad messages are decision failures wearing a wording costume.
02 - RESPOND
Say the true thing, in the right order, to the right people. Short is almost always better.
03 - KNOW WHEN TO PAUSE
Not every message needs sending today, and some never need sending at all. Knowing which is which is the skill.
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FREE 10-Minute Review Response Decision Kit.
A bad review has landed. You have about ten minutes before you say something you can't take back.
The 10-Minute Review Response Decision Kit walks you through a five-question decision pathway, four possible outcomes, and adaptable wording that fits each one.
This will not hand you fifty scripts - it will tell you whether to reply, where to respond and what to say under pressure.
What the free tool gives you
DECISION PATHWAY
Decide whether to respond publicly, privately, pause or make no public response.
ADAPTABLE WORDING
Use concise starting language matched to the communication decision.
ESCALATION TRIGGERS
Recognise when the issue needs more than a template.
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The Bad Review Response Kit.
Use this when reviews are a recurring part of running your business.
The free kit handles the review in front of you. This one handles the next fifty — including the ones that aren't really reviews at all.
The review you can prove is false. The one that names a staff member. The one from someone who was never a customer. The third bad review in a fortnight that means something is genuinely wrong.
Fifteen pages, ten situations, each routed to a decision. Plus the six sentences that quietly damage an otherwise reasonable reply.
What the full kit adds:
— Ten situations, each routed to a decision
— The six sentences never to publish
— The false-review screen, and how to report it in the right order
— Escalation triggers, with who to call
— Platform notes: Google, Facebook, directories
— The review log
About The Practical Message
Communication expertise, made practical.
The Practical Message creates practical decision tools for business owners and managers who need to communicate well but don’t always have a communications specialist in the room.
TPM's tools start with the decision — not the template — helping you work out what needs to happen, what needs to be said and when the situation needs more specialist support.
Built for SMEs - Practical, trusted tools for real business moments.
Designed for better decisions - Clear structure without the jargon.
More tools coming soon - Change, crisis and stakeholder communication.