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SUMMARY.Stories for Work The Essential Guide to Business Storytelling By Gabrielle Dolan


·         What’s in it for me? Learn a new and effective approach to storytelling.

·         Storytelling is an ancient art, but businesses are just beginning to understand its potential.

·         Great stories provoke emotions, and science backs this up.

·         You need to master four types of stories for business, and the first two are tragedies and triumphs.

·         Tension and transition are vital to your stories toolkit.

·         You have many stories, buried like treasure under the ocean of your memory.

·         Aristotle’s three-step structure is still the most effective framework for storytelling.

·         Powerful stories are succinct, well practiced, embrace vulnerability and use humor sensibly.

·         Stories are ideal for many different business scenarios.

·         It’s essential to pivot and adapt your stories to suit every scenario.

·         Final summary

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