Mindset- The New Psychology of Success
"Do not judge a book by its cover, a famous saying."
This Book is part of a tradition in psychology that shows the power of people’s beliefs.
These may be beliefs we’re aware of or unaware of, but they strongly affect what we want and
whether we succeed in getting it. This tradition also shows how changing people’s beliefs—even
the simplest beliefs—can have profound effects.
In this book, you’ll learn how a simple belief about yourself—a belief we discovered in
our research—guides a large part of your life. In fact, it permeates every part of your life. Much
of what you think of as your personality actually grows out of this “mindset.” Much of what may
be preventing you from fulfilling your potential grows out of it.
No book has ever explained this mindset and shown people how to make use of it in their
lives. You’ll suddenly understand the greats—in the sciences and arts, in sports, and in
business—and the would-have-beens. You’ll understand your mate, your boss, your friends, your
kids. You’ll see how to unleash your potential—and your children’s.