Your Cart

Nurturer Archetype | DIY Brand Strategy Guide

On Sale
$49.00
$49.00
Added to cart
Your entire brand, encapsulated. I just love this. A complete brand strategy guide packed full of everything you need to define and chisel your brand and nail down your strategy. And the best part? You can do it all in an afternoon. I've laid everything out for you in this gorgeous 58-page guidebook. This guide works with The Nurturer brand archetype.

Fully editable in the free desktop version of Canva. Just swap out the text and images with your own. When you're through customizing it, export as a PDF. Just like that, you've got your own complete brand strategy guide. You can upload it to your website to share, print it, or keep it to yourself.


FEATURES
√ 58 template pages (11" x 8.5")
√ Similar to the book provided to my high-end clients
√ Add, remove, or rearrange pages to suit your style

WHAT'S INSIDE

BRAND CORE
Purpose
Vision
Mission
Core values

BRAND ARCHETYPE
Brand persona
Archetypal drivers
Brand attributes

BRAND AESTHETIC
Templates to fill in your:
Mood board
Color palette template + shades
Primary typeface
Secondary typeface
Accent typeface
Demo logo
Demo logo submark

IDEAL CUSTOMER ARCHETYPE
Right people, defined
ICA traits
ICA demographics
ICA psychographics
3 ICA profile templates

BRAND VOICE
Description
Clarification
Brand tone
Brand tone chart
Brand messaging theme template

STRATEGY
Templates for: 
Branding strategies
Marketing strategies
Notes & thoughts
Resources
+ Next steps



HOW IT WORKS
1. After your purchase, you will receive a PDF file with a direct link to the master template.
2. If you haven't done so yet, create a Canva account. (It's free).
3. Replace the content with your own images, graphics, colors, and fonts.
4. Export a ready to use png, jpeg, or PDF file. 


NOTE
Due to licensing restrictions photos are not included. Canva offers thousands of image and font choices to choose from. Several of the pages have professional copy written by me that you can use in your own forms.
You will get a PDF (169KB) file

Customer Reviews

Jenny Dennis

Verified Buyer

7 months ago

It's Awesome!

Take the quiz, find your archetype and find your guide. You'll get an in-depth, step-by-step guide of what to write for each section of the strategy guide. Very easy to follow.

Jester Archetype | DIY Brand Strategy Guide

$49.00

The Innocent Brand Archetype Color Book

$20.00

The Creator Brand Archetype Color Book

$20.00

Innocent Archetype | DIY Brand Strategy Guide

$49.00

Communitarian Archetype | DIY Brand Strategy Guide

$49.00

Nurturer Brand Archetype Canva Templates | Social Media Squares

$22.00

The Monarch Brand Archetype Color Book

$20.00

Sketchy Vol. No 01 | Canva Templates | Social Media Squares

$12.00

Sketchy Vol. No. 02 | Canva Templates | Social Media Squares

$12.00

The Warrior Brand Archetype Color Book

$20.00