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Know what to ask your Amazon data

ConvertStride is an independent Amazon consultancy. Thirteen years in Seller Central and Vendor Central across the UK, US and EU, plus a seven figure apparel brand built and exited on the platform.


The toolkits in this store are the templates behind that work: the reports to pull, the questions to ask of them, the actions that follow. Written so you can run them yourself, and structured so AI knows what it is looking at.

Who is behind it?

ConvertStride is run by Jo Soylev, who has spent thirteen years inside e-commerce and Amazon accounts on both Seller Central and Vendor Central, across the UK, US and EU. She built an apparel brand on Amazon in 2013, grew it to seven figures and exited in 2017, and has spent the years since on the other side of the table, auditing accounts and rebuilding ad structures for other brands.