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Define Your Brand in an Afternoon

The Brand Foundations Course is designed to help you define your brand, target your dream customer & establish trust in your business.

Your Business Deserves an Intentional Brand

A DIY course for business owners who want to stand out & confidently attract more dream customers.

You Can Create Your Own Brand

DIY doesn't have to look amateur and brand strategy doesn't have to be expensive.

Save money & create a beautiful, consistent & comprehensive brand you are proud to call your own.

What People Are Saying

"Dekka Creative's Brand Foundations Course is absolutely essential for new brands and businesses. Whether you're just starting or need to uplevel, but aren't ready to hire a professional, this course gives you all the foundational knowledge you need to get started in the right direction without wasting precious time googling and trying to cobble everything together. 

You'll get all the guidance you need to create a simple and attractive brand presence that connects with your ideal client. If you want a DIY brand that doesn't make you or your audience cringe, take this course!"

-Karen Myers, CEO and founder of First Steps Strategies 

Look Professional & Elevated

If you find yourself constantly choosing new Canva templates & fonts, feeling unsure about your colour choice and comparing your feed to competitors' - it's time to stop.

This course will help you create a brand you love so you can build a successful & thriving business around it.

What You Will Learn

You will learn how to:

  • Define your brand values
  • Determine your brand superpower
  • Pinpoint your dream customer

Using that information, you will then:

  • Identify your brand style
  • Choose colours based on colour psychology
  • Distinguish your brand tone of voice
  • Understand the methodology behind typography choices & develop a type hierarchy system
  • Create a brand persona to embody on social media

Using your brand choices, you will create a customized 1-Page Brand Style Guide that you can keep handy & integrate into all areas of your business.

BONUS Lesson of my 4 simple design rules you can incorporate to help elevate any visual components you create.

Elevate Your Brand

Brand Foundations Course


Course Modules

Delivered in bite-sized video format that you can easily get through in an afternoon.

Free Preview Lesson

Free Preview Lesson ⋆


Fallon Huffman | Creative Director of Dekka Creative

Hey, I'm Fallon! I specialize in helping brands create memorable visual identities. I've worked with large, national brands to small start-ups and am here to help you take the guesswork out of the branding process.