Define Your Brand in an Afternoon
The Brand Foundations Course is designed to help you define your brand, target your dream customer & establish trust in your business.
Your Business Deserves an Intentional Brand
A DIY course for business owners who want to stand out & confidently attract more dream customers.
You Can Create Your Own Brand
DIY doesn't have to look amateur and brand strategy doesn't have to be expensive.
Save money & create a beautiful, consistent & comprehensive brand you are proud to call your own.
What People Are Saying
"Dekka Creative's Brand Foundations Course is absolutely essential for new brands and businesses. Whether you're just starting or need to uplevel, but aren't ready to hire a professional, this course gives you all the foundational knowledge you need to get started in the right direction without wasting precious time googling and trying to cobble everything together.
You'll get all the guidance you need to create a simple and attractive brand presence that connects with your ideal client. If you want a DIY brand that doesn't make you or your audience cringe, take this course!"
-Karen Myers, CEO and founder of First Steps Strategies
Look Professional & Elevated
If you find yourself constantly choosing new Canva templates & fonts, feeling unsure about your colour choice and comparing your feed to competitors' - it's time to stop.
This course will help you create a brand you love so you can build a successful & thriving business around it.
What You Will Learn
You will learn how to:
- Define your brand values
- Determine your brand superpower
- Pinpoint your dream customer
Using that information, you will then:
- Identify your brand style
- Choose colours based on colour psychology
- Distinguish your brand tone of voice
- Understand the methodology behind typography choices & develop a type hierarchy system
- Create a brand persona to embody on social media
Using your brand choices, you will create a customized 1-Page Brand Style Guide that you can keep handy & integrate into all areas of your business.
BONUS Lesson of my 4 simple design rules you can incorporate to help elevate any visual components you create.
Course Modules
Delivered in bite-sized video format that you can easily get through in an afternoon.
-
1Intro to Branding
-
2Brand Foundations
-
3Brand Style
-
4Brand Vision
-
5Putting Your Brand to Use
-
6Your Brand Style Sheet
-
7BONUS
Free Preview Lesson
⋆
Free Preview Lesson
⋆
FAQs
-
This course is for NEW & EXISTING businesses! We've designed it to be friendly for anyone who wants more knowledge about the branding process and ultimately wants a more consistent & clear brand.
-
There is just over an hour of video instruction plus the worksheets. We've designed it so you can finish it in an afternoon. Or if you need more time, that's okay too - you will have lifetime access to this course & its updates.
-
Absolutely not! This course will show you how to make intentional design choices for your brand in terms of colours & fonts, but we will also talk about some overarching brand principles like brand voice, brand values, your dream customer and more. Having some basic knowledge of how to use the free Canva design app would be helpfu.
-
Absolutely! A logo is only one part of your brand. Even if you already have a logo, you may be missing some key branding pieces like your brand voice, developing your brand persona & more. My goal is for you to have a comprehensive & clear direction for your brand that you feel confident about promoting.
-
Due to the digital nature of the course, all sales are final.
Fallon Huffman | Creative Director of Dekka Creative
Hey, I'm Fallon! I specialize in helping brands create memorable visual identities. I've worked with large, national brands to small start-ups and am here to help you take the guesswork out of the branding process.