I'm Jacie West.
I’m fascinated by the hidden forces that shape the way we think, choose, and live.
For years, I’ve explored how identity, trauma, manipulation, hypnosis, belief, social influence, and culture quietly shape the way we perceive ourselves and the world around us.
Whether I’m studying why someone stays in active addiction, why an entire culture adopts a particular narrative, or why intelligent people struggle to act on what they already know, I’m ultimately asking the same question: