WHY I CREATED LOCK IN!
Malikah Mabrey Horton
Football Mom • Creator of LOCK IN!
LOCK IN! was created from the perspective of a football mom who understands how quickly the journey can become overwhelming.
Between academics, training, film, camps, college research, coach communication, social media, visits and expenses, there is a lot for families to keep track of.
I created LOCK IN! to give football moms a practical system to stay organized, prepared and involved—without feeling like they have to know everything about recruiting.
This isn’t about promising scholarships or offers. It’s about helping families become more informed, make intentional decisions and keep the athlete focused on what matters most: development, academics and preparation.
You don’t have to know everything about recruiting.
You just need a system.
Stay organized. Stay prepared. Stay involved. LOCK IN!
WHAT'S INSIDE THE PLAYBOOK
BUILD THE FOUNDATION
Organize your athlete's profile, academics, measurables, recruiting information, highlight film and social media presence.
MANAGE THE PROCESS
Research and compare colleges, track coach communication and follow-up, and keep important recruiting information in one place.
PREPARE FOR OPPORTUNITIES
Plan camps and college visits, track recruiting expenses, set monthly goals, and stay prepared for the next step.
READY TO GET ORGANIZED?
Football recruiting can feel overwhelming. Your system doesn't have to be.
LOCK IN! gives football moms one organized place to track details, prepare for opportunities and stay involved without trying to figure out as you go.
You don't have to know everything about recruiting. You just need a system.
Stay organized. Stay prepared. Stay involved. LOCK IN!
WHO THIS PLAYBOOK IS FOR
THE MOM WHO NEEDS A STARTING POINT
You want to support your athlete through recruiting, but you're not sure what to do first, what matters most or how to keep everything organized
THE FAMILY JUGGLING IT ALL
Film. Camps. Coaches. Academics. College research. visits. Expenses. You need one place to keep the important details from getting lost on the shuffle.
THE PARENT WHO WANTS A PLAN
You want to make informed decisions, prepare for opportunities and help your athlete stay focused- without chasing every camp, event or recruiting promise
WHAT YOU GET WITH LOCK IN!
TWO VERSIONS INCLUDED
Printable PDF + fillable digital PDF, so you can print your playbook or complete it electronically.
RECRUITING TOOLS
Player profiles, college research, coach-contact logs, camp and visit planners, expense trackers, checklists and more.
READY-TO-USE TEMPLATES
Coach email templates and guided worksheets that help you know what to organize, track and follow up on.
MORE THAN A WORKBOOK. IT'S YOUR RECRUITING SYSTEM.
Football information can end up everywhere -- screenshots, emails, notes, social media, camp registration and conversations you're trying to remember.
LOCK IN! gives you one place to organize the process.
Use it throughout the season. Update it as your athlete develops. Bring it back out when you're researching a school, preparing for a camp, following up with a coach or planning your next move.
NO PROMISES. NO HYPE. Just preparation, organization and a plan.
STOP GUESSING. START TRACKING.
Recruiting can get complicated quickly when information is scattered across emails, notes, social media, and your memory.
LOCK IN! was created to help you replace the chaos with a simple system you can actually use.
Know what needs to be updated. Know who you've contacted. Know which camps and schools you're considering. Know what you've spent. Know what your athlete needs to work on next.
You can't control who recruits your athlete. You can control how prepared you are for the process.
READY TO LOCK IN?
You don't need another folder full of screenshots, notes and recruiting information you can't find when you need it.
Get organized. Know your next step. Help your athlete stay prepared.
LOCK IN! - The Football Mom's Recruiting Playbook.
Printable PDF + Fillable Digital PDF
