Year 1996 holds a special place for me as I become a part of one of the leading airlines this year. Having spent more than a decade gaining experience in various business units within the Commercial department, I discovered my innate talent for data interpretation and analysis, which ultimately paved the way for my advancement in the field of Pricing and Revenue Management.

Throughout my eventful professional journey spanning over three decades, I had the privilege of working with several prominent airlines, including full-service carriers, a premium service airline, a low-cost startup and a technology company in the GCC and Africa. I am proud to have been entrusted with the responsibility of transforming and modernizing the revenue management function, successfully assembling a highly effective team and consistently delivering exceptional revenue results.