Rich Noodle Brand is one of the products of Asia Business Management Co.,Ltd. ABM Group (Thailand) .

ABM launched its signature ready-to-eat foods Tom Yum Original Flavor. Thin rice noodle products Various types under Rich brand in 2020, marking the beginning of our journey in delivering high-quality foods to customers. We are committed to sustainability, community support, and global growth. Key milestones include food donations for disaster relief in 2022, establishing international sales and marketing teams, and participating in government and international projects. In 2023, we aim to export 80% of our products, expanding our presence in global markets while maintaining strong partnerships with industry allies.

Meet the Management Team

Rich Noodle was established by Mr. RICH TH ,Managing Director of ABM Group , believes that every challenge is an opportunity for growth and innovation, and their vision for the future is to establish the company as a global leader in the food industry.“Every challenge is an opportunity for growth and innovation.” As Rich Brand gained momentum, Mr. Rich set his sights on the future. His Rich Brand could introduce Thai flavors to the world, His team worked diligently to create authentic recipes that would appeal to international palates.