Hi, I'm Gayle, the founder, designer, and resident planner behind Rigour & Reverie.

I spent more than twenty years in aerospace program management, where nothing flies until every last detail agrees, and I ran an event-planning business on the side. I'm (unapologetically) the planner in my house; the color-coded spreadsheet is mine! These days my husband Nathan, our dog Phoebe, and I call Leamington Spa, England, home.

Rigour & Reverie is for everyone with a "someday" list. I make planning tools, printables, and keepsakes for trips, gatherings, and milestones, so it's planned well before you go and remembered long after. Every piece is made to print cleanly and work as well as it looks, and if something isn't right, I'll make it right.

Rigour earns the reverie: plan deliberately, live freely (without the guilt).