Rinaldo Zirrah holds a master's degree in Marketing from the Instituto Politécnico de Viseu, where he researched brand activism and consumer behavior toward brands with pro-social positioning. Born in Brazil and based in Lisbon, he studies the intersection of culture, identity, and brand strategy.

He is the creator of Zirrah, a content platform about design, branding, and creativity, and writes regularly about the ways brands and communities find each other, or lose each other, in the contemporary world.