WYLA started with a lost pair of sunglasses: my first premium pair, Jackie O–style Ray-Bans, left in the back of a rental car. I never found that style again, and I couldn’t get over them.

That search became WYLA, founded in Phoenix in 2019: trendy, affordable sunglasses, so finding a pair you love doesn’t mean paying a premium price.

Now based in Atlanta, WYLA is back with a brand-new fall drop.