Before They Call helps local service business owners evaluate the website, search and AI information, and visible proof customers use to decide whether a business deserves a closer look.
Start with one guide or use the complete series.
A focused self-assessment: Evaluate the issue through the eyes of a potential customer.
Worksheets and scoring tools: Identify where your business is clear, credible, and easy to evaluate.
Specific actions to take next: Prioritize practical improvements based on what you find.
Steve Kunkel is a strategic business advisor with more than 35 years of experience helping businesses become easier to understand, trust, and choose. He created the Before They Call series to give local service business owners a practical way to see what potential customers see before reaching out and make informed improvements without hiring a consultant.
